WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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Page 132 of 199

from L'élite that matched in color and took apart the fabric to redesign the new dress to her taste. It kept the sentimental feeling of wearing a dress that has a piece of her mother's dress." Regardless of how modern brides are, Salwa sees the industry remaining a traditional in- person experience. And although she has stepped away from sewing, she still enjoys the interactions with her customers as she man- ages L'élite. "[It's] a very special experience shared by family and friends, whether buying the wed- ding gown, mother-of-the-bride dress, or bridesmaids dresses," she explains. "It will be hugely missed if it all happens at a computer screen. Feeling the fabrics, seeing the colors, and how you move with the gown is crucial in selecting a dress." After all, it was family that created the L'élite brand. And it's that feeling that guides Salwa's love of the business after all these years. "Besides my own family, I feel I have a big family especially when I see the bride coming back after five or ten years with her cousins and friends to help them find a dress at L'élite," she says. "For example, last week we dressed a bride who use to be a L'élite flower girl!" Juann wholeheartedly agrees. "Every time I am in one of these stores and see a bride say- ing, 'Yes, this is the dress,' with tears in her eyes, it gives me goose bumps. I start tearing up as well," she says. "Finding the dress is like find- ing a soul mate. Usually there is only one, and when you find it, you know." 131 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 8

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