WellesleyWeston Magazine

SUMMER 2018

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/978308

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capital open to Parisian fashion. It was this European influence that gave her a keen eye to oversee all operations, from the look of the gowns to coordinating designers. While brides take center stage at L'élite, the Khoory team knew there was an untapped beauty that required a moment in the spotlight. As such, L'élite Occasions opened in 2009 — a unique boutique with a red carpet gown collection that dresses the mother of the bride/groom, a gala goer, and a girl on her way to prom or celebrating her bat mitzvah. The store carries designer styles not always seen in mainstream fashion boutiques such as Catherine Regehr, Liancarlo, Marchesa, and Monique Lhuillier. The Khoory family wasn't done. You might say their honeymoon was far from being over. Three years later, the Vera Wang Bridal location morphed into Musette. The newest, non-mainstream designers found a home in this luxury couture shop, from traditional and modern gowns to eclectic bohemian and retro styles. "Our favorite part is when we bring the vision to the bride that she's trying to describe but cannot see well. Or when we find a gown that matches her personality that she never thought of," says Gisele of the moment that sparks a chill all over the room as hugs arise and tears flow. The L'élite team also recently opened the only bridal outlet in the city in spring 2017, Boston Bridal Rack, within their Boylston Street atelier that today houses all of the tailors for Musette, Vera Wang, and L'élite. All the Khoorys' businesses combine an impressive team of 35 design- ers, tailors, and sales staff. Another exciting addition on the way is "customization," as Juann proudly announces of the "Design Your Dream Dress" coming to their atelier. "With our in-house designers and tailors, we will serve the bride who wants to design her own gown at the L'élite Workshop. I think we'll see more customization with Millennium brides. It's already happening in other retail industries." A Bright Future It takes effort to be earn repeat honors from Boston magazine, The Improper Bostonian, and The Knot. The team travels to New York City several times a year and once to Barcelona, bringing back the latest designers such as Peter Langner, Elie Saab, Zuhair Murad, Berta, Carolina Herrera, Reem Acra, and Ines Di Santos. The shops also run multiple trunk shows and hosts fashion shows. Although The Shawmut Place closed a few years after Newbury Street opened, its tradition is kept alive for brides who desire a change here or a tweak there to an heirloom gown. "Recently a customer brought her mother's dress that was damaged," remembers Salwa. "She bought one C O U R T E S Y O F L ' É L I T E 130 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 8 business "a traditional in-person experience"

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