WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/978308

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Page 130 of 199

L'élite comes from being elite in the brand," adds Juann. "We started with a French brand as it's familiar to the Lebanese culture, and French was the language of the country." In 1994, the Khoory duo became married to the concept of detouring L'élite to bridal, a devia- tion born of Juann's own search for a sophisticated gown without the popular pouf of the day's fashion. "I couldn't find a dress I could wear that spoke to who I am," she remembers. "It was in the early '90s and there were a lot of big puffy fairy tale gowns. So I designed my wedding gown with my mom." The sun-splashed Newbury location was soon filled with gorgeous bridal gowns from France and Italy. "The customers on Newbury were local and international, which led us to start thinking globally about bringing haute couture gowns in from Europe," Juann continues. "This created a niche for us in the Boston area." Soon the lines evolved to include American designers including Oscar de la Renta, Amsale, and Monique Lhuillier. The location's success was clearly paving the aisle for more to come. The Khoory family busi- ness was poised to take over the Back Bay bridal world. Growing Businesses It wasn't too long before a designer synonymous with bridal couture fell in line with the Khoorys' plan. In 2004, Salwa's daughter-in-law, Gisele, joined the team and opened the world's first stand- alone Vera Wang Bride a block away from L'élite. Married to Ghassan, Gisele came from Beirut, a P H O T O S C O U R T E S Y O F L ' É L I T E 129 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 8 business "poised to take over the Back Bay bridal world"

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