WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/978308

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Page 127 of 199

commerce retailing entrepreneurship keeping track startups investments capital business Here Comes the Bride C H E R Y L F E N T O N writer whether it's beams of a building or seams in silk, there's a similar thought process behind design. Sketches of a house can trace the same path as crafting the silhouette of a gown — one step at a time to create a work of art from concept to composition. One might even draw a parallel between the bones of a lavish gown's corset to the girders that give strength and height to a structure. There's a definite synergy between fashion and architecture. So, when Salwa Khoory approached her budding architect daughter, Juann, to join her in a new endeavor in 1985, Juann felt intrigued and ready to help. The business was a small atelier ("workshop for artists") in the South End — a nook of sewing machines among the neighbor- hood brownstones. More than 30 years later, this mother-daughter team is the force behind the L'élite brand — an empire of bridal and occasion gowns and accessories boutiques that include L'élite Bridal, L'élite Occasions, Musette/Vera Wang Bridal, and the newly opened Boston Bridal Rack. C O U R T E S Y O F L ' É L I T E 126 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 8

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