WellesleyWeston Magazine

WINTER 2017/2018

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/897427

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Page 126 of 195

legacy by integrating the fashions favored by longtime customers with those preferred by new ones. "We're trying to bring in more updated brands and keep those favorite ones," Jenn said. "We're thinking about what worked and bring in some newness. We'll be a little bit modernized." For example, Jenn envisioned embroidered, bell sleeve, and plaid styles to find room on the stores' racks alongside the styles that customers expect to always find at Lyn Evans. "The goal is to continue having the grandma, mom, and daughter all walk out with things they like," she added. Jenn initially observed her parents' work ethics at home, and how they balanced the demands of work with domestic duties. Her first job at Lyn Evans came during high school, when she helped manage the warehouse. She has never worked anywhere else, and every position she has held within the company prepared her for her current role as senior buyer and vice president. While putting her own stamp on Lyn Evans, Jenn intends to carry forward the values that marked her parents' approach to business. "My mom and dad worked all day, every day," she said. "They also made sure the people behind Lyn Evans were a family. The people who work at the stores are friends on the outside, and some have been here more than 25 years." White said he knew he wanted to put his money behind Lyn Evans after meeting Jenn and Stan Shotkus. "What appealed to me was how they're deeply engaged with the community," he said. "To join a brick- and-mortar store with an internet presence is important, but just as im- portant is how strong the staff is. You have that here." For Jenn, she's combining the excitement of traveling to fashion shows with the duty of carrying forward her mother's legacy. "Now I get to start this little journey myself," she said. "This is the beginning of my career while still following the path of my mom's career." 125 W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 7 / 2 0 1 8

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