WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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Page 142 of 219

And fun they have. A family trip to London mixed business with pleasure as Max partnered with James Middleton, the younger brother of Catherine, Duchess of Cambridge and fellow dyslexic entrepreneur, on a cross-promotion around Dyslexia Awareness Month. Middleton was promoting a line of personalized marshmallows at boomf, in which both companies gave away mugs and marshmallows. In fact, Max donates a portion of his profits to dyslexia charities and uses his business to raise awareness for kids who learn differently. Maria Sinanis, senior advisor and partner at Cambridge Family Enterprise Group, a Boston-based advisory and education organization dedicated to multigenerational family businesses, states that it's impor- tant to define the family's mission and vision for owning a business together. "This helps families articulate and align around the same goals. The process of defining these statements helps to build the fami- ly's commitment around a shared future together," she says. Expertise in Crowd-Pleasing Cheese Back in the 1960s, Stephen Wasik was a teenager sweeping floors in a Greenwich , Connecticut cheese shop. By the time he graduated college, of which he paid his way, he was vice president of the company. No lon- ger wishing to be on the road more often than home, he decided to move his wife, Carol, and their three kids to Massachusetts, where he opened The Cheese Shop in Wellesley in 1978. "The back room was like a daycare," recalls Brad, as both parents worked full time at the shop. "If we were sick, we'd be in the basement sleeping." Brian fondly remembers working before he "was legally allowed to work," carrying boxes, and developing a strong work ethic. "I can remem- ber the day, back in high school, when my dad was at the top of the stairs, and I told him this is what I wanted to do." After college, both brothers began working full time at the shop where you can still see them today. 141 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 7 business "it's important to define the family's mission"

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