WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/819093

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Page 139 of 219

commerce retailing entrepreneurship keeping track startups investments capital business Maximizing Family Harmony with Business Success A N N U N Z I AT A VA R E L A writer the quotable line from The Godfather that resonates most with the Wasik family is "We don't discuss business at the table." That strategy has become a mantra for The Cheese Shop owners, helping them maintain familial harmony while successfully navigating an unforgiving business landscape. Given that almost 80 percent of all businesses fail within the first four years, what happens when the participants in the journey are family members? In fact, two-thirds of family businesses that are initially successful do not survive passage to a second generation. We talk with the owners of three local family businesses that are successful and learn how they keep peace in the family while helping the business to thrive. Mugging It Up "We didn't set out to start a family business. It found us," recalls Jennifer Ash, Weston resident and mom of 12-year-old dyslexic entrepreneur Max Ash, chief creator at MAX'IS Creations and inventor of The Mug With A Hoop!®. Brian Wasik, co-owner of The Cheese Shop M A U R A W A Y M A N P H O T O G R A P H Y 138 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 7

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