WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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Page 59 of 211

fortunately for news junkies across the United States, about 40 years ago Charlie Kravetz turned down an offer to play a horse in a production of Equus at a Trinity Repertory Company, a highly respected regional theater company in Providence Rhode Island. Instead, he took a job as a courier for a television station, a fateful step that set him on a path to a long and influential career in broadcast journalism. Today, Kravetz, a Wellesley resident, is the general manager of another highly respected regional institution, WBUR, the National Public Radio (NPR) station licensed to Boston University and the largest of the three NPR member stations in Boston. Recipient of mul- tiple awards, including the Edward R. Murrow Award for best radio station in 2010, WBUR is revered as a flagship public radio station. Kravetz has a big job with many moving parts: programming, engineering, fundraising, communications, affiliate relations, human resources, business operations, budget oversight, and more. He joined WBUR in January of 2011, well aware that the station couldn't rest on its long garland of laurels. Kravetz instinctively understands the do- or-die role of innovation. "I saw local TV news disrupt newspapers during the late 1970s, early 1980s. Now it's the digital world wreaking absolute havoc on every single legacy news platform," he asserts as a matter of fact. From day one at WBUR, Kravetz's goal has been to transform a premier radio station into a premier multimedia platform, the defini- tive source for news online, on-air, and in person. "Our listeners are going to want access to the quality journalism we do from any plat- 58 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 6 A Lifelong Journalist E L I Z A B E T H S U N E B Y writer / B R I A N S M I T H photographer an interview with charles kravetz, general manager of WBUR

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