WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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recovery and relaxation. Sitting in two rocking chairs on a porch over- looking Lake Winnipesaukee, they started talking about how impor- tant health and exercise were to their lives. They talked about the epidemic of childhood obesity, the effect it was having on future gener- ations, and the enormous financial burden it was putting on America. Finally, they talked about how they would like to do something to change the course of this problem and make a positive impact. Just a short time later, One for Health was born. Combining Miller's background in advertising and branding with Campelia's expertise in public health, the men started brainstorming both a name and a symbol that would represent the message that they hoped to send — that health is the one thing that matters. They landed on the idea of a single water drop, to represent not only the health benefits of water, but also the idea that a single drop of water can have larger ripple effects. Miller and Campelia knew from the start that they wanted to focus their educational efforts on the younger generation. As Campelia explains, "If you get the kids young, it's like getting a tree young: you can guide it. That's where we can make long-term changes for the country." But at the same time, Miller and Campelia knew educating children would also have broader added benefits to entire families. "We knew if we started with the kids, we could get parents and adults mobi- lized," says Miller. "Because adults will change for their kids, but they won't do it for themselves." They cite the enormously successful cam- paign to end smoking as evidence of this phenomena. "When it came out that smoking will kill you, a certain number of people stopped smoking," explains Campelia. "But the big game change was when it came out that smoking affects other people. That it affects your kids." With a mission in place, Miller and Campelia began to think about concrete ways to achieve their goals. They ultimately came up with a 132 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 5 fitness & health "we can make long-term changes" M E D I A B A K E R Y Thomas Miller (left) and Bruce Campelia

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