WellesleyWeston Magazine

WINTER 2014/2015

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/410492

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Page 53 of 227

Architects of Time it is a place apart, quite literally. High in the Jura Mountains of the Swiss Alps lies the Vallée de Joux. Located 50 kilometers from Geneva, it is noted for its cold winters and, in more seasonable weather, sparkling lakes and verdant meadows. But that is not all that sparkles in the Vallée de Joux. For in this obscure mountainous region are located no fewer than five of the finest watchmakers in the world. You may never have heard of them, but to aficionados of haute horlogerie (the high art of mechanical watchmaking) manufacteurs like Audemars Piguet, Blancpain, Patek Philippe, Vacheron Constantin, and Jaeger-LeCoultre – all located in the "Joux"– are fabled names. In one way or another, each evokes associations with notions of quality and style not dissimilar to the automotive world, where luxury marques such as Rolls Royce, Ferrari, and Lamborghini set the standard for style and performance. Many watchmakers tend to associate themselves with great names from history, international sporting events, and deeds of daring-do. But marketing style aside, exquisite hand craftsmanship, engineering expertise, and high-tech manufacturing underpin the efforts of those in competition for one of the most valuable pieces of real estate in the world – your wrist. 52 W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 4 / 2 0 1 5 C O U R T E S Y O F V A C H E R O N C O N S T A N T I N Step into the arcane, intriguing, and, by any measure, exclusive world of fine watches P E T E R G O L D E N writer

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