WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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Page 131 of 203

posted homemade signs," remembers Gorman Voelkel. Then some- thing amazing happened. "Next thing we know, our street was packed with cars and there were women all over the place," says Gorman. They had obviously struck gold. "We were shocked," laughs Gorman Voelkel. "Before we knew it, women were in all the bedrooms and bathrooms in the house, trying on dresses." However fast and furious the customers came, the team never became panicked. "We wouldn't have started if we didn't believe in it. We were relieved to see the cars," she admits. "We were excited that what Mahi Gold stands for was coming true for us." With the popularity of their dresses, it's comical to think they were actually an add-on. The original focus for Mahi Gold was men's T- shirts. Once the popularity grew among women, they embraced the idea of ladies first. "The women's line took off. As with any growing business, you're going to put your resources there, so we stepped back from the men's line." That summer they sold almost 100 dresses, and they were on their way. Three years later, there was an addition to the team — Gorman Voelkel's husband Brian, who was looking for a change from his minor league baseball career. "We decided that this thing had legs, so we wanted to give it every- thing we had and get behind it to see where it would go," says Gorman Voelkel of the growing group. "That's what we've been doing ever since." Today's team remains just the three of them, from sales to production, design to social media. Flagged As Stylish Mahi Gold's prints are simply fun. Colorful stylized patterns based on nautical flags, these summer salutes are subtle to some, overt to others. "Some people see [the flags] right away, others don't see them at all," says Gorman Voelkel. The first print was a nod to their beloved Chatham, followed by the ever-popular Cape Cod print, a nautical flag 130 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 4 business "universally flattering" P H O T O S C O U R T E S Y O F M A H I G O L D 126-134_WWMb14_business_mahi_v2_business 4/24/14 5:19 PM Page 130

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