WellesleyWeston Magazine

WINTER 2013/2014

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/210435

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Page 147 of 211

MAURA WAYMAN business "here I am, and here's what I can do" maybe three. She happily settled her family in Wellesley, where the "The saying: 'Live your dream,' actually company was located, and enrolled her two children, who spoke no English, in the Hardy Elementary School. A few months later, is true in the US." Christof 's children were fluent in English, but Christof herself was – Miriam Christof / Just Jump Marketing beginning to wonder whether the business development job for which she had uprooted her family was the right fit. Like so many driven marketing mainly in the digital world. Eventually, Christof working parents before her, Christof was faced with that big question began to target mid-size businesses and she now has a large client list of: What now? that includes international companies. While she sees Just Jump Marketing as an international brand, Christof credits much of the back to Germany. Nor was she ready to start another corporate job company's success, and even its very existence, to her time in the that would entail many hours away from her young children. So she Boston area. "People here are willing to work with you based on the volunteered to co-chair the Hardy auction, applying the passion and ideas, concepts, and strategies you share," says Christof. "In the US skills she had for social media, marketing, and technology to the there's a culture of: Hello world, here I am, and here's what I can do. school's fundraiser. The result was a sold out event that achieved a 170 In Germany, it's much more based on your experience or projects you percent revenue growth from the previous year, exceeded everyone's We l l e s l e y We s t o n M a g a z i n e | w i n t e r 2 0 1 3 / 2 0 1 4 Christof eventually left her job, but she wasn't quite ready to move have done. I would have never been able to start a company like this expectations, and launched Christof 's new career. Because as Christof in Germany." worked with local vendors in support of the auction she realized Which is not to say Christof has left her past behind. Christof 's something: these businesses needed exactly the kind of help that she German roots are ever-present in her day-to-day business activities. could provide. "Germans are very process-oriented and structured," reflects Christof. With that inspiration, Christof launched Just Jump Marketing, a consulting company focusing on marketing strategy and process- 146 "This is actually our sweet spot when we consult because we take a data-based, analytical approach to marketing." On the flip side,

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