WellesleyWeston Magazine


Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/107826

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Page 95 of 203

The Write Stuff The other problem with self-published books, says Urban, is that there is a lot of junk out there. With traditional publishers, there is an established editing process in place, which weeds out many bad books. So if a writer does decide to self-publish, what's involved? After completing a book, a selfpublished author must – among many other things – hire a book editor, format the book, work with an illustrator to create a cover, purchase an ISBN (International Standard Book Number), determine what form the book will take (e-book, POD, softcover, hardcover, audio book) and how it will be distributed. Then comes the hardest and most expensive part: marketing the book. Haylon, a Wellesley entrepreneur who sees publishing a book as another of his start-up businesses, says he spent about $7,000 launching I'm Will. He used an indie company to do the editing, layout, and formatting and to get an ISBN, but his major cost by far was marketing. For him, it involved having a marketing firm build a website, launch e-mail publicity, and get him listed on such sites as Goodreads and Jellybooks. He says he has been pleased with the results. Notably, his book sales have been virtually all electronic so far. Wilk learned a lot of lessons after publishing her first book, which was for children. She says she made what she considers a number of costly mistakes, including paying too much for formatting and editing services. She also used a public relations firm, which issued standard press releases, a practice, she says, that was valueless. With her second book, Lunatics, Wilk used Amazon's CreateSpace for free. She created a template to format the book, had an editor friend from Babson do the editing, set up a POD at Amazon, and has done almost all the marketing by herself over the internet, including using Facebook. She also tapped into a supportive community at local bookstores COURTESY OF XLIBRIS PUBLISHING We l l e s l e y We s t o n M a g a z i n e | s p r i n g 2 0 1 3 and Wellesley College, 94 Mike Urban

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