WellesleyWeston Magazine

FALL 2018

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: https://wellesleywestonmagazine.epubxp.com/i/1011917

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Page 139 of 207

every season. Think Barbour outerwear and cashmere sweaters. "We will always offer customer favorites, such as Lilly Pulitzer, Pendleton, Mahi Gold, and Jude Connally, but we continually update our offerings to what our customers are requesting." E.A. Davis' Interior Decorating department works with clients in store or at home to assist with projects from concept to completion, including custom upholstery services and installation of window treat- ments created to exact specifications. But what about losing Blue Ginger next door? "Probably the largest effect would be my withdrawal symptoms from the Tuna Poke and calamari appetizers!" says Skolnick. "They were such a wonderful restaurant and neighbor. But we couldn't be more excited about the arrival of Smith & Wollensky…bringing quality and newness to Church Square." Last spring, steakhouse SMITH & WOLLENSKY renovated the former Blue Ginger location, and the move made 538 Washington Street the chain's first suburban location. Another new dining option a few doors down will be Fiorella's Express (scheduled to open soon at the time of this writing), offering casual Italian fare in the former Susu Bakery's corner storefront. "It's a challenging time for brick and mortar stores," says Sturdy Waterman, owner of PAGE WATERMAN FINE FRAMING in Wellesley's Church Square. "As small business owners, we've all been affected." Waterman's custom framing, fine art sales, and art restoration gal- lery was founded as the Sue Page Shop in 1917, one of the block's origi- nal tenants. Waterman, 61, began working at the store when he was 23 and bought the business in 1982, making him the fourth owner, and the longest. Online and big-box stores have been cutting into the framing and art business but with lesser quality goods, observes Waterman. So he began rethinking how to better serve a market where tastes have changed. Custom picture framing has always been the shop's strongpoint; it is 70 percent of his business today. But his sales of diverse art in a range of prices has declined. Instead, he sees more customer demand for high- end, original fine art and paintings for important spots in the home. In July, to showcase its change in direction, Page Waterman moved into a P H O T O S B Y B E T H F U R M A N 138 W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 8 business "a challenging time for brick and mortar stores "

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