WellesleyWeston Magazine

FALL 2017

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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But in spite of a first-rate collection of clothing and bric-a-brac, approximately 50 percent of the items remain unsold by the end of the morning. Overseeing the offloading of the merchandise is a task that grows more challenging each year. "We put aside things especially for Rosie's Place (a women's shelter in Boston), and they will come and pick it up," says Chapman. Other items go to the Take or Leave It section at the Wellesley Recycling Facility or More Than Words, a bookstore run by at-risk youth in Waltham. In the end, it is these kinds of nonprofit organizations that benefit most from Wellesley's donated cast-offs. The Village Churchwomen mete out the proceeds from their sale to organizations that mesh with their mission and values. "Our expenses are very low so we can give as much as possible to a wide range of organizations," says Hoffman. "We focus our giving on issues such as women's health, homelessness, underserved youth, and hunger." Though the annual grants are rela- tively small, between $300 to $2,500, their yearly arrival can make a big impact on those at the receiving end. "Hoops and Homework" is an bag full." There is also a loyal shopper who comes down from New Hampshire annually to hit up the sale. In the interest of moving as much merchandise as possible, organiz- ers are committed to keeping prices absolutely rock bottom. "I work in the 'White Elephant' department, and we have a big box of useful items all priced at 25 cents. Kids especially love it," says Luedke. But some donations are just too upscale to price at rummage rates. Noting that some blockbuster designer clothing and handbags were mixed in with more work-a-day clothing, co-chair Cherie Hoffman real- ized that high-value items were practically being given away. To solve this problem and to add new revenue stream (and a dash of swank) to the customary layout, there is a new stand-alone woman's room called the Chic Boutique. "This is an idea that made so much sense," says Seaborn. "It is what happens when you get new volunteers with new ideas." Now designer brands are sold for a fraction of their original prices but still make big money for the sale. "You never know what you're going to find, whether it's a Gucci or an Armani or a Ferragamo," says Kellogg. 122 W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 7 Soul (Re)Cycle

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