WellesleyWeston Magazine

SPRING 2017

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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bucket in his apartment's kitchen. "There was no beer smell," he says. "All you could smell was the sweetness of the grain." In those years, the most fermentation taking place in San Francisco was in Silicon Valley where the personal computer revolution was underway. Brosseau tossed his hops and yeast down the drain and became involved in the software industry. But over a period that seemed as quick as the brewing of an American amber, technology shifted again, this time away from the software business—where Brosseau was now working as an investment analyst in banking—to phones and websites, then to social media. His enthusiasm for his profession flattened, and with enough money saved for early retirement he moved to Wellesley with his family. He spent the next six months playing guitar and generally having a good time, until his wife told him he was setting a bad example for his kids, he needed to get back to work. The year was 2007, and, fortunately, he didn't return to investment banking, which crashed dramatically the following year. Brosseau went back to his college hobby: craft beer. He adopted a name that spoke to his and his wife's family histories: Mayflower. Brosseau is a tenth great- grandson of John Alden, the beer barrel cooper on the Mayflower. "One in nine Americans is a Mayflower descendant," he says with a shrug and a wry smile. Brosseau hired a staff of four, including two professional brewers and a sales director, and by 2008 they were filling barrels. The Brewers Association defines craft brewers as breweries that produce fewer than two million barrels per year. In 2007, there were 1,492 craft brewers in the United States but just 392 of those were microbreweries, which produce less than 15,000 barrels per year. By comparison, Anheuser Bush produced 125 million barrels of beer in 2007. However, the froth has come off big brewers, and today there are more than 4,000 craft breweries in the U.S. And, according to Brosseau, "More than one a day opens in the U.S. Craft beer is growing by 10 percent a year." "Consumers are more experimental, and they have less brand loyalty," Brosseau continues. To be successful in the industry requires persistent innovation and careful attention to pack- 142 W e l l e s l e y W e s t o n M a g a z i n e | s p r i n g 2 0 1 7 business "the sweetness of the grain" M A U R A W A Y M A N P H O T O G R A P H Y

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