Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.
Issue link: http://wellesleywestonmagazine.epubxp.com/i/782418
Raj Malhotra, an entrepreneur who lives in Weston, has formed a venture company called InvenTrust that seeks to connect inno- vators in new technology fields with the aca- demics, investors, and management types who can help bring their creations to wider audiences. AR and VR are indeed among the technology clusters that InvenTrust targets. Sharing his vision of how AR and VR might present themselves in the 'burbs, Malhotra describes a possible immersive ex - perience from a program like Weston Drama Club or Weston Drama Workshop. This would allow audience members to download apps and don headsets before interacting with actors across an expansive stage, with music and video complementing the perform- ance. For example, you meet an actor who tells you his great-great-grandmother was a slave in the Deep South and your app kicks in with a Billie Holiday song about the tragic experiences the character's family faced. "It is a fascinating experience that weaves in the here-and-now with the then-and-there," he says. Another example: You pick up AR glasses at the entrance to a Whole Foods supermarket. The glasses register who you are via retina detection, and you're directed to the aisles that fit in with your shopping preferences. The glasses also clue you in on the nutritional content of items in your cart. Oh, and someday you might be enjoying articles like this in a virtual way as well, if Malhotra's intuition is good. "VR and AR will be the next form of art and video development. The next novelists and journalists will write for that medium because it changes how you look at and sense things," he says. While Pokémon GO might be dismissed as simply fun and games, Malhotra says it also has opened up a great opportunity to spark ideas from kids studying everything from computer sci- ence to theater. "The schools should be talking about this with students, who are comfortable in this space. They should be asking students what else this technology could be used for." 127 s p r i n g 2 0 1 7 | W e l l e s l e y W e s t o n M a g a z i n e