WellesleyWeston Magazine

FALL 2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/713244

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Page 184 of 211

Facebook fan that you want to 'lick their face?'" Through social media and the blog, Teddy comments on pop culture, current events, and the everyday life of being a canine. Little did Keri know that as Teddy's popularity swelled to over 65,000 followers in just three years, HarperCollins was keeping an eye on him. "Michelle is a digital marketing genius, and she had everything to do with getting Teddy out there and noticed," Keri quickly pointed out. But there's no disputing that Teddy's unique personality and funny take on life fueled the growing numbers as well. Today, Teddy is mostly on Facebook, Insta - gram, and Pinterest, where he makes people laugh on a daily basis with sayings like "The only things certain are dog breath and taxes," which posted on tax day. "I love that I get to go to work and be a sarcastic dog," Keri says. "That said, while Teddy is irreverent and witty, we try to make sure he's never mean or angry. Overall, his vibe is positive. What's amazing is that our fans now tell us they check their feeds every day hoping to see what Teddy will do, say, or parody on any given topic." In 2013, HarperCollins called and asked to discuss a possible children's series featur- ing Teddy. So the team, which included Keri, Michelle, Jonathan Sneider (graphic artist) and Ted Pidcock (company founder) headed to New York City for the meeting that would change their lives. "At the time, I really thought it would just be a licensing deal, and all I hoped for was to maybe consult with the writer to make sure Teddy's voice stayed true to the brand," said Keri. "However, during the meeting, the head of the children's book division turned to me and said, 'I think you should write these books. You've already done the hard part, the voice. Go write a manuscript, and we'll see what happens.'" Keri wrote the first draft of Teddy the Dog: Be Your Own Dog, the very next morning and mailed it to HarperCollins several days later. "I was literally shaking when I handed the package over to be shipped." On Monday, they got the call. "They loved it and offered a three-book deal. It was a huge moment. I was both excited and scared witless. While I knew they liked the first manuscript, I still had two more to deliver!" said Keri. 183 f a l l 2 0 1 6 | W e l l e s l e y W e s t o n M a g a z i n e TEDDY THE DOG: BE YOUR OWN DOG, a picture book for kids ages four through eight and the kid in all of us, is now available at local bookstores everywhere including Wellesley Books and Barnes & Noble (both in-store and online). Last spring the book received a rave review from School Library Journal. I L L U S T R A T I O N C O U R T E S Y O F K E R I C L A I B O R N E B O Y L E

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