WellesleyWeston Magazine

SPRING 2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/635829

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have a nanny, and, thus, I work while my children are in school and on the weekends." As a mompreneur, Tai has recently started an organization of local mompreneurs, who get together monthly. She will often host the group at Kidville. "I saw the posting about another mompreneur group on a listserv and thought, 'what a great idea!.' That is what I need, a community of other mothers that are experiencing the difficulty of managing the car- pool and the highs and lows of running your own business." According to Tai, there are typically between 12 and 15 attendees at the sessions, and the list of email recipients has been growing. "I have made some really good connections and friends through the group," she adds. As for how she "does it all," she exclaims, "I just try my very best every single day!" Lauren Rubinstein, Lauren & Lola Lauren Rubinstein was also influenced by a parental role model. "My mother, Arline Heimlich, was always an entrepreneur. And I feel that she greatly impacted my life. What I especially appreciated as a child was that she was always at home and ran her businesses from the house, so that we could always be with her. She used to own a modeling agency, which she sold when my older brother was small, and then started her own baking business. But then she sold that (joking that she had gained too much weight) and turned back to her real passion for style and fashion, running trunk shows out of our house." Rubinstein started her own career in advertising for a big firm in New York and eventually wound up in publishing. She got involved in Internet marketing in 2000, when many of the major magazines were going online. From online marketing, she went into advertising sales. "However, once I started having children, I knew I wanted to find something else that would have less travel and not require me to be in the office. So I decided to join forces with my mother, taking her trunk show business online. Together we have created Lauren & Lola, where I focus on the Internet marketing and my mother does the fulfillment." And yes, Arline is Lola, which is what her grandchildren call her. "Our business is a natural evolution of my mother's business. She has very loyal clients, and we have evolved the business with them, as they became grandmothers. We sell a lot of baby gifts; our birth announce- 134 W e l l e s l e y W e s t o n M a g a z i n e | s p r i n g 2 0 1 6 business "just try my very best every single day" Cathy Tai (center) and colleagues Arline Heimlich and Lauren Rubinstein

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