WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 143 of 211

rich material complexion making highly functional pieces packaged in a romantic aesthetic," explains Joseph. "We think of all of our products as having been 'designed by tradition.'" This blast from the past even takes on an ironically modern edge, serving as the hashtag for the company's social media outreach: #DesignedByTradition. "The Alps & Meters on-mountain customer is a traditionalist who respects sturdy, old- world values and timeless methods of making," says Joseph of those who wear his label. "These individuals are drawn to the genuine people, romantic places, and ever-lasting memories that are tied closely to mountains and mountain villages around the world." With Alps & Meters' timeless and romantic view of our wintery world, all that snow does- n't seem so bad. 142 W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 5 / 2 0 1 6 business "sturdy, old-world values " S H E M R O O S E ( T O P A N D B O T T O M R I G H T )

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