WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 140 of 211

ting next to him on the lifts and skiing down beside him on the slopes usually wear. "I left Sweden with that unique gar - ment and wore it around the world to the mountains of Utah, Colorado, Washington, Wyoming, Canada, Austria, Argentina, and New Zealand," he remembers. "Wherever I went, people were drawn to the sweater, ap - preciative of its unique material complexion and authentic persona. It was clear to me that many alpine enthusiasts felt the same emotional reaction to the piece that I had experienced during my time in Sweden." It was this sweater's classic color scheme, high-wear area reinforcement patchwork, and construction elements that led him to create Alps & Meters' first signature product, the Shawl Collar Jacket. Ideas for the rest of the line soon flowed like an avalanche. The Collection With a 17-year background in soft goods, including working on transformational prod- uct concepts as the Global Director of Strat - egy & Innovation at PUMA SE, Joseph was no stranger to big ideas. In 2011, one of those big ideas changed his career path and the concept of Alps & Meters was born. After three years of R&D, designing and brainstorming, a trio of products was launched in winter of 2014. The iconic Shawl Collar Jacket is the star of the collection, a timeless garment that forges traditional 100 percent lambs wool knitwear and rich leatherwork with contemporary waterproof DuPont Teflon coating. It's cut for comfort with side venting, has waterproof utility pockets for easy access, and even adds a safety measure of a high visi- bility emergency orange lining with a reflective logo. Top that off with Alps & Meters' Classic Pom Hat and Alpine Winter Collar, both with the same wool and waterproof combo, and you have the perfect winter wear ensemble. And as a bonus: the hat even has a secret waterproof stowaway pocket. 139 w i n t e r 2 0 1 5 / 2 0 1 6 | W e l l e s l e y W e s t o n M a g a z i n e

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