WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 139 of 211

Cannon, Attitash, and Wildcat, while Joseph's adult years found him schussing down slopes in Park City, Utah; Jackson Hole, Wyoming; Chamonix, France; and Saalbach, Austria. It was on one trip in 2000 to the northern Scandinavia mountain of Åre that literally put the idea of Alps & Meters into Joseph's pocket. Hidden among other goods in a local shop, he saw an item that would soon become his outerwear company's muse — a gorgeous vintage ski sweater. "[It] changed the way I thought about performance outerwear," he remembers. "The sweater's classic knitwear presentation felt like a direct connection to the history of alpine sport. And it seemed to me that the threads of the piece were woven with a romantic sensibility that conveyed a strong sense of authenticity and timelessness." The garment of his heart's desire boasted a fully knitted body, beau- tifully crafted from a series of dense yarns. The deep navy complexion was complemented by accents of burnt orange near the wrists and at the shoulders. It rang of simple, alpine traditions, while also consider- ing on-mountain movements and winter comfort. Pushing aside the puffy ski jackets of the day, Joseph had found his perfect sweater. He was drawn to how the natural fibers and textures stood in stark contrast to the modern shiny outerwear that people sit- 138 W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 5 / 2 0 1 6 business S H E M R O O S E "a timeless garment"

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