WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 114 of 211

gardens. When a CCT project team inter- viewed visitors at Elm Bank and at the Boston Flower & Garden Show, in which MassHort participates, they identified who uses the property and why, from avid garden- ers to families and dog walkers. MassHort President Katherine Macdonald, who also has an MBA, says their recommen- dations included guidance on how a botanical garden should operate to add value to visitor experience. Their research propelled Mass - Hort to begin charging admission when its new visitor center opened and educational programming increased. "CCT's people are working professionals with MBAs who understand business issues," she told me. "They bring a fresh perspective and no bias. At a nonprofit, nobody has time to waste so their efficiency was very helpful and their impact was real. You can't 113 w i n t e r 2 0 1 5 / 2 0 1 6 | W e l l e s l e y W e s t o n M a g a z i n e

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