WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 113 of 211

Their passion isn't necessarily about getting things into a database. At NEADS, their passion was with the dogs. We needed to understand [their numbers] so we could make the right recommendations [but] they hadn't known what to track." Veidenheimer created a marketing plan with a complete situation analysis for NEADS' new marketing hire, who was not yet on the job, to give her a running start. Another volunteer created a video for the web to help people understand that being matched with a dog is a seri- ous long-term commitment. They recommended refocusing the web- site on people for whom NEADS-trained dogs are a good match and creating materials outlining what to expect after an application is approved, such as how dogs and their new partners are trained. "Even though we get client evaluation forms, they're not always completed or honest. This will help improve the overall experience for our clients," says DeRoche. In 2013, the Massachusetts Horticultural Society (MassHort) was wrestling with whether to start charging admission to its Elm Bank 112 Community Consulting Teams W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 5 / 2 0 1 6 left: Mark Allen, Lorri Veidenheimer, John Fitzgerald, and Meghan Sherwood right: Julie Rowe, Nancy Csaplar, and Carolyn McGuire

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