WellesleyWeston Magazine

WINTER 2015-2016

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/596643

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Page 109 of 211

"We look for projects that are time critical for the client's mission and where we can best serve," says McGuire. "They must be tightly scoped and strategic in nature." Annually, some 80 client leads might narrow down to about 20 grant applications received. A site team vis- its most on the short list before a dozen or so are chosen. These are presented to the volunteers who rank their top three or four prefer- ences based on their personal interests, industry experience, and busi- ness skills. Potential clients know selection is contingent on volunteer staffing, she said. Part of what makes CCT work is the effort they put into matching people and projects so they're mutually rewarding. McGuire's first project was to design a new communications strategy for a well- known mentoring organization. Reportedly within 12 months the new approach resulted in a 100 percent increase in mentor applications. Her most recent team focused on ways to develop a stronger, more con- sistent revenue stream for The House of the Seven Gables in Salem, an historic landmark museum that relies on proceeds to support programs for adolescents from the area's immigrant communities. Professional consulting firms would charge fees ranging from $100,000 to $150,000 per project for the services provided, according to Weston resident Elizabeth Atkin, CCT marketing chair. That's well beyond the means of nonprofits like NEADS, also known as Dogs for Deaf and Disabled Americans, based in Princeton, Massachusetts. Their project illustrates how CCT functions. "We've been providing service dogs for nearly 40 years, without advertising and largely by word-of-mouth," says NEADS CEO Gerry DeRoche. He contacted CCT because he and his board were increas- ingly concerned about how to best use social media and had observed Community Consulting Teams above: Elizabeth Atkin, Carolyn McGuire, and Debbie Slotpole below: NEADS class 108 W e l l e s l e y W e s t o n M a g a z i n e | w i n t e r 2 0 1 5 / 2 0 1 6

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