WellesleyWeston Magazine

FALL 2015

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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WWM: You guide young women and men to become successful pro- fessionals at Conventures. Are you in some ways their coach? DR: We bring the very best out of young people by giving them responsibility and having confidence in them. We like to hire people who will do anything it takes to get over that goal line. You're only as good as the weakest member of your team. WWM: You began the Tufts Health Plan 10K Run for Women as the Bonne Bell Mini Marathon in 1977. What's your source for new concepts? DR: Concepts develop from looking at the marketplace and asking, "What's emerging?" In the late '70s we saw fitness starting to kick up. I thought, "There are races for men but none for women, so why don't we do that?" I contacted Jesse Bell with Bonne Bell Cosmetics about doing a race in Boston for women. I thought we might get 200 partici- pants, but 2,200 women ran or walked the course! Bonne Bell Mini Marathon was the start of a new age for women's fitness. By 1983 this was the largest women's sporting event in the world. In 1985 Tufts Health Plan assumed sponsorship. Today we have 37 women who have participated every year and the event is a favorite with elite and Olympic runners. WWM: How do you bring all parties, private and public sector, to share your vision? DR: It takes drive and charisma. Take the Tall Ships. Back in 1988, the head of Massport said to me, "Wouldn't it be great to get a whole lot of tall ships here? If anybody can do it, you can." Since then we've coordi- nated three tall ship festivals, Sail Boston 1992, 2000, and 2009 with over six million people at each event. These were the largest public cel- ebrations in New England history and they brought almost $1 billion of economic impact to Massachusetts. 64 W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 5 an interview with dusty rhodes A successful event starts with vision, then you make the frame, and then you fill in the picture.

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