WellesleyWeston Magazine

FALL 2015

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/553574

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Page 63 of 227

WellesleyWeston Magazine: Describe the company you founded as a twenty-something newcomer to Boston. Dusty Rhodes: Conventures special events range from conferences and product launches to festivals and regattas, execution of marketing strategies, and lots of sporting events. The beauty of the business is that you are never bored. You wake up in the morning and there's a call that there's a new president at the University of Massachusetts and you need to scramble to put together inaugural plans. Or an associa- tion is having its centennial and you have three months to put the cele- bration together with all the keynote speakers. WWM: Did special events exist before you opened your office on Newbury Street in 1977? Was this doubly difficult given that you were a woman? DR: The industry of special event planning did not exist in the late 1970s. A female entrepreneur was practically unheard of. People would say, "You're going to be in the PR business." Or, "You're going into advertising, right?" Now there are conferences, trade publica- tions and industry gatherings for professionals in the event busi- ness. And today hundreds of qualified young women are on the business scene. WWM: Where did you get the confidence to handle high-stakes events and massive crowds? DR: After college I started out in football operations for the then Boston Patriots. Later I worked in the league office and ended up being a general manager in the World Football League. At a very young age, I was managing a large payroll and developing the ability to read talent. My league experience also taught me it's not whether you win or lose, it's whether you win. In school I played field hockey, baseball, tennis and basketball. I was lucky to be very tall and a natural athlete so I was often tapped for leadership positions. 62 W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 5 We like to hire people who will do any- thing it takes to get over that goal line. an interview with dusty rhodes

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