WellesleyWeston Magazine

FALL 2015

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/553574

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Today her clients vary greatly in style, budget and lifestyle. "Often they just want to freshen their look, but sometimes a dramatic change in weight or relationship status is the catalyst for a style makeover," she explains. Regardless of whether it's a one-time event or a seasonal wardrobe overhaul, Bendetson channels her love of style and fit to help. "When I dress clients, they're learning something new about them- selves. There are moments in dressing rooms that they look in the mirror and their eyes light up. They are just beaming. They didn't know that their body could look like that or they could portray a cer- tain image," she says. It's the same when Bendetson teaches yoga. A certified personal trainer at Gold's Gym in Needham, she discovered yoga ten years ago when a friend encouraged her to try out a class. She was inspired by the grace, flexibility, and strength that practice provided. After completing training two years ago, she now teaches power yoga, holds private ses- sions, and runs clinics on inversions and arm balances. "In yoga when students reach a new level, they weren't searching for it, but it gives them perspective that there's more to themselves that they thought." "Whether as a stylist or a yoga teacher, I want people to know that at any age they can look and feel their best on the inside, as well as the out- side," she continues. "That's where I get my thrill. The first time someone comes into a crow pose or wears a flattering dress and they're thrilled." A Blooming Business You typically hear "stop and smell the roses" as a warning to relax and enjoy life. When Wendy Teplow made that motto her actual business plan, her new direction bloomed with promise. With four grown children and a career path that went from finance to commercial real estate, this Weston resident began searching for life's somewhat daunting next stage. After a visit to the Flower Market with a dear friend, it hit her. "The moment I walked in those doors and smelled the fresh flowers, I imme- diately knew what I wanted to do," this self-taught florist remembers. Izabelle's Floral Design was born in 2008, an ode to her grandmother, Isabel, a North Shore floral designer who owned Quality Flowers from 1968 to 1975. The passion Teplow feels when discussing her own busi- ness is similar to her grandmother's years ago. "She was a crusty, old blueblood raised in an upper-middle-class family, but she was always shy," she remembers. "In the flower market she came alive. She was much more herself and seemed to let her guard down. I loved watching her negotiate and banter with the vendors. It was like she was a different person to me in those early morning hours we spent together." 142 W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 5 business "a dramatic change " Wendy Teplow M A U R A W A Y M A N

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