Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.
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"We're neighbors," explains Steven Maler, Director of BabsonARTS and Commonwealth Shakespeare Company founder and artistic director, who joined the Babson community in September 2013. "And rather than drive into the city and pay for parking, you can actually come right down the street and see amazing theatre and arts program- ming here on the campus. It's eclectic, it's provocative, it's interesting, and much of it is free. Even when we are charging, we are charging low ticket prices." U.S. News & World Report has consistently ranked Babson the number one college for entrepreneurship. Where do the arts fit in? According to Maler, the synergy between arts and business is actually quite natural: "Creativity and innovation have long been hallmarks of Babson College's focus on entrepreneurship," he explains. "We're inter- ested in creative thinking, we're interested in non-conventional approaches to a problem. And that's what creativity teaches you – it teaches you to look at problems from different perspectives." Kerry Healey, Babson College President and Lt. Governor of Massachusetts from 2003-2007, agrees: "Experiences that require creativity and collaboration are essential to developing an entrepreneurial mindset and skill set." In fact, Maler goes on to say that Babson has a passionate commit- ment to the liberal arts as part of its DNA. Students are required to take liberal arts courses during their entire time earning a business degree. In the last two years Babson has nearly doubled its investment in arts and culture, an effort spearheaded by Healey. As a result, the entire community of Babson, as well as the local community, has benefited. "Now join hands, and with your hands your hearts." – William Shakespeare An added bonus for both Babson and local arts patrons is the Commonwealth Shakespeare Company's (CSC) presence on campus. CSC is the resident theatre of Babson College. Since 2013, Maler and his CSC staff of five have called Babson home. Local headlines like "Babson and the Bard" and "The Bard in the Burbs" highlighted the pairing. And according to Maler, these partnerships are very common and mutually symbiotic. The American Repertory Theatre (ART) is in residence at Harvard University and the Huntington Theatre is in residence at Boston University. "They benefit each institution. We get a home base, stability, infrastructure, and a beautiful theatre to work in. And we then give back to the college by creating programs that weave into the fabric of the pedagogy here," said Maler. One of Babson's new programs that integrates the arts is "Arts & Business Conversations" where indus- try leaders from arts organizations discuss their busi- nesses in an intimate setting: "The idea is to show the BabsonARTS 104 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 5 The Two Gentlemen of Verona (2013) A N D R E W B R I L L I A N T / B R I L L I A N T P I C T U R E S