WellesleyWeston Magazine

SPRING 2015

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/460705

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they used were carefully purchased from a local apothecary. She also came to realize that there were many misconceptions about geishas: they were not concubines, as many in the Western world thought, but highly skilled performance artists who worked closely with temples for religious ceremonies. Tsai returned to San Francisco with the skincare preparations she had purchased in a Japanese apothecary under a geisha's care. Within eight weeks her dermatitis began to clear up, much to her doctor's surprise, and within four months her skin was repaired. Tsai knew she was on to something. Bringing the East to the West Tsai's breakthrough came when she learned about and ultimately found a 200-year-old manual that was like "the first Vogue," she says. "There were 10,000 geishas at the time, and women in Japan looked at them for style and inspiration," she adds. When she had it translated, the first chapter of this book described the skincare rituals of the geishas, specifically the chemical properties of the preparations that these women had used for centuries. Tsai was inspired and started TATCHA – short for tatchibana, which means "standing flowers" in Japanese. According to a 2013 Harvard Business School (HBS) case study of TATCHA, "the word represented the beauty of simplicity and nature when excess was stripped away." Tsai believed this concept captured the elegance of the geisha, their timeless ritual, and the women for whom TATCHA would serve. TATCHA's first product was the abura- torigami, or blotting papers, which Tsai had manufactured in Japan by the same company who made them for the geishas. They were flecked with gold flakes and made from high- grade abaca leaves. According to the HBS case study, the abu- ratorigami "was an affordable way for Tsai to test whether there was enough interest from the Western world for a luxury beauty brand inspired by Eastern traditions." The only other Japanese brand in the US is Shiseido, which is only moderately successful here. 138 W e l l e s l e y W e s t o n M a g a z i n e | s p r i n g 2 0 1 5 business "it's like sushi for your skin" Victoria's Five Skin Care Tips n DON'T PUT SOAP ON YOUR FACE. It actually draws moisture out of your skin. Use a cleansing oil. n EXFOLIATE, BUT WITH A GENTLE EXFOLIANT. Avoid the abrasive Western products we are familiar with, such as St. Ives. n USE A MOISTURIZING FACE MASK. It not only swells the skin with water, but it boosts the efficacy of other skincare products. n STAY OUT OF THE SUN. Enough said, says the woman who crosses the road to walk in the shade. n MANAGE STRESS. Cumulative stress and not sleep- ing enough take its toll on your skin. "Your skin is a reflection of your health," she says.

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