WellesleyWeston Magazine

FALL 2014

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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downloads on smartphones, tablets, and other such mobile devices will increase from 87.8 billion in 2013 to 187 billion in 2017. Revenue associated with those downloads is expected to more than double from $10.3 billion in 2013 to $25.2 billion in 2017. Although, all this potential is tempered by long odds: Tech market research firm Gartner warns that less than 0.01% percent of consumer mobile apps will be considered financial successes by their developers by 2018. While a good chunk of the apps market involves companies build- ing software for other companies, as does Wellesley's fast-growing Mobiquity, the more glamorous side involves individuals whose cre- ativity, connections, or just plain toiling away can suddenly result in a hit. Take, for example, Dong Nguyen, the Vietnamese developer in his late 20s whose Flappy Bird game was discovered by the masses early this year, and at one point was reportedly racking up $50,000 a day from banner advertisements before Nguyen abruptly and controversially pulled the game from the market. Or closer to home, 1992 Wellesley High grad Biz Stone is looking to score big with Jelly, a social Q&A app that he can only hope is even half as popular as his earlier tech venture called Twitter. "Queen of Apps" Wellesley resident Jen Looper says that "for every [Dong Nguyen] there are thousands of other developers like me just dying for a few down- loads…There are zillions of apps in the app stores and it's extremely hard to get noticed." While Looper's participation in the app development game might not come as a big surprise given her job as a mobile and web developer for World Singles, an online dating and matchmaking website, her path into this field wasn't exactly predictable. Hellbent on becoming a French teacher since age 16, Looper studied French literature at Wellesley College and then the University of California at Berkeley, but switched into the technology field around the year 2000 after realizing she was going to be making peanuts as a teacher and that job opportunities were scarce. 88 Incubating the next Instagram W e l l e s l e y W e s t o n M a g a z i n e | f a l l 2 0 1 4

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