WellesleyWeston Magazine

FALL 2014

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/359840

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this might sound like an apocryphal tale, but Shuttersong founder William Agush swears on his iPad that it's true. The longtime Wellesley resident devised the idea for his mobile app company two years ago while cleaning out his office and finding a 1995 photo of his then five-year-old son encased in a frame with a "play" button on it. Agush pressed the button and heard the barely audible sound of his son's voice. That unexpected nostalgic moment got Agush thinking that bind- ing audio to some selection of the millions of photos taken daily around the world might be something others would like to do — something that might fill the "gray area" between the online sharing of photos and the slightly more difficult sharing of videos via smart- phones and tablet computers. More of an ideas guy than a hands-on software coder, Agush, within months of hatching his concept, filed for a patent, conducted market research with more than 8,000 consumers, secured funding (now up to $2.2 million), and found a development firm in the South End to convert his vision into an app called Shuttersong. As of this past spring, the simple-to-use Shuttersong had been downloaded 60,000 times and was starting to be licensed to big name brands for marketing and branding purposes. Agush acknowledges that at age 59 he's not the typical founder and CEO of a mobile app company, though wearing dark, rectangular glasses and a zip-front sweater the day we met at Wellesley's La Riviera Gourmet cafe, Agush could easily pass among the hipster set in Boston's waterfront Innovation District where many an app has been born or nurtured. "The way the mobile app world is structured, with a cheap or even free global distribution system supplied by companies like Apple and 85 f a l l 2 0 1 4 | W e l l e s l e y W e s t o n M a g a z i n e Mobile app developers are among us in Wellesley and Weston B O B B R O W N writer / E R I C B A R R Y photographer

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