Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.
Issue link: http://wellesleywestonmagazine.epubxp.com/i/305082
46 W e l l e s l e y W e s t o n M a g a z i n e | s u m m e r 2 0 1 4 it is yet another cold but sunny March afternoon here in the fill-in-the-blank-name-of- your school car line. Wait. What are they doing? What is being handed out here? What's everyone talking about? Look at those smiling faces. Something is going on. Actually, something is going OFF: Car engines are going off all over Wellesley and it's making people smile. Wellesley Green Schools, in cooperation with the Wellesley Police Department and support from many local government agencies and organizations, launched its no idling campaign to — surprise! — a lot of enthusiasm. This parent and teacher run-volunteer organization wanted to share with its community some facts about idling car engines. The truth is that idling an engine is not only against the law, but bad for our health, especially for children around school car lines. They created a fun yet educational informative graphic and shared it throughout the schools and amongst the supporting organizations in town. They hung metal signs up in school parking lots and car line areas but really wanted to take this initiative a step further. Green Schools then decided it was time to meet with Wellesley's finest. Police Officer Evan Rosenberg was thoroughly engaged. He suggested offering positive reinforcement to those who are NOT idling vs. handing out fines straight away. Together they came up with the "reverse tick- eting" idea. When Lt. Scott Whittemore, the Patrol Commander, heard about the initiative, he offered more officers to help distribute the reverse tickets. In addition, Wellesley Police wanted the public to know that emergency vehicles (i.e. police cruisers, ambulances) would not be idling except for the fact that they are powering mission-critical equipment in the vehicles. Last spring, Wellesley Police Officers, High School Green Team Students, and Green Schools Green Team Parent Leaders "reverse ticketed" those who were NOT idling; basically thanking them for not idling. The friendly tickets, printed on recycled paper, have a big THANK YOU FOR NOT IDLING message on the front and facts about idling dangers on the back. They were met with lots of smiles and enthusiasm, as "thank yous" are always welcome. The reverse psychology worked. Simply seeing the "Thank you for not idling tickets" being shared in car lines provoked some drivers to turn the key and be idle free! "In the case where a student came across a driver who opted against turning their engine off, the passionate student politely asked the driver to follow the others' lead and explained the benefits of doing so," said high school students Matthew Hornung and Olivia Gieger. "Thank You for Not Idling" Turn the key and be idle free [ forum ] P H Y L L I S T H E E R M A N writer 046-047_WWMb14_forum_sum14_v3_WellesleyWeston Magazine 4/24/14 1:41 PM Page 46