WellesleyWeston Magazine

SPRING 2014

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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Not only did Foley get the chance to share her growing portfolio of images, but she got real- time feedback as to which ones resonated most with viewers – and what themes might work as pre-packaged sets. Locals might recognize neighbor's front entranceways in her "Decorative Doorways" series or the sweets featured in her "Cupcakes" collection. Beth Finnegan and Cathy Friedman, owners of Five Bites Cupcakes, graciously allowed Foley to take photos right in their Wellesley store. Foley said both the natural light and the bright green background really worked to make the subject matter pop. "Cupcakes" has been one of her most pop- ular collections, along with her flower sets that include "Critters & Blooms," "Wild Ones," and "Just Flowers." Friends and family suggested she go with the smaller 5 ½ x 4 ¼ size rather than a larger format because "it was too much real estate" for most messages. She is also experimenting now with CD- case sized calendar sets. They've been popular at craft fairs and art shows during the holiday season. "I love these shows. Talking with cus- tomers is really where I get my inspiration," she said. Foley also enjoys cultivating relationships with the vendors she approaches about car- rying her line. To avoid saturating the mar- ket, she usually sells her cards in just one, locally owned store per town. For her home- town of Wellesley where a number of stores have expressed interest in carrying her cards over the years, Foley has been careful to make sure each store serves a different clientele. Pine Straw is a home goods and clothing store, for example, whereas Posies is a florist and Wellesley Books is a bookseller. Mona Maksoud, owner of Gift Gallery in Weston, said that Lisa's Photography cards have been very popular with her customers. She personally likes Foley's flower images the best. "It's always nice to have the work of local artists featured," Maksoud said. 166 W e l l e s l e y W e s t o n M a g a z i n e | s p r i n g 2 0 1 4 artist profile "cultivating relationships " 160-166_WWMa14_artist profile_lisa_v2_WellesleyWeston Magazine 2/2/14 1:07 PM Page 166

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