WellesleyWeston Magazine

WINTER 2013/2014

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/210435

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gift lists call for recognizable brands rather than obscure value-oriented gems. Big brands come to mind – even if better wines can be had for the dollar. They are long-standing recognizable brands for a reason and for many recipients the brand denotes quality. Regardless of the gifting selection, try to find a relatable story to reinforce why you chose it. Was it a trip to wine country, France, or Italy that you hope the wine would remind the recipient of? Or a prior experience you shared together that you enjoyed? O'Connell Jr. encourages customers to take a different approach and have the courage to seek out small, quality producers. "Generally speaking, big recognizable brands are more in demand during the holidays for good reason. Either you want someone to know how much you spent on a bottle of wine or you gravitate towards a specific brand because of the familiarity, label, or rating. Personally, I'd rather someone go out of their way to find a unique, small producer that over-delivers for the price. Something with a great story behind it, because those are the wines that stick with you." But beware: Wine preferences are a very personal thing. What sounds great to one ent. If the recipient isn't a particularly close friend or relative and has strong personal opinions and knowledge of wine, consider a gift card to the recipient's favorite retailer so they can get exactly what they want. 183 w i n t e r 2 0 1 3 / 2 0 1 4 | We l l e s l e y We s t o n M a g a z i n e might not be appreciated by the gift recipi-

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