WellesleyWeston Magazine

SPRING 2013

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

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business "while the supply of care is local, demand is global" profit company is driven by a social mission. This concept stuck with to tutoring, housekeeping, household payroll services, and more – the me," she explains. lifecycle of care needs a person encounters over the years. "Finding When Sheila was ready to start her own company, the venture capi- appropriate care is a simple premise, yet in reality very difficult to do," tal firm Matrix Partners offered her a coveted Entrepreneur-in- explains Sheila of her motivation to build a new model of locating Resident spot to investigate ideas. Matrix general partner David Skok and hiring care. Today, Care.com is the largest online care destination posed a pivotal question: "Do you want to be in the pain business or in the world with seven million members in more than fifteen coun- the pleasure business?" That question sparked an epiphany. Sheila tries. Care seekers pay a monthly fee to post their job and gain access knew how she could merge her work and life experiences to build a to the database of providers. socially responsible, technology-driven business. Sheila explains her commitment to building an international In 2007, Sheila launched Care.com, a subscription-based online matchmaking service by saying that "while the supply of care is local, marketplace for all types of services – from child, pet, and elder care demand is global." Today, with many people living far from immediate and extended family, working remotely, and with a divorce rate of about 50 percent, people need to find care for family members living near and far. Care.com also offers an efficient approach for people looking to find or provide care in their own backyards. Posting flyers at local churches and synagogues, advertising in the Yellow Pages and in local papers, and submitting job descriptions to college boards takes more time and effort than posting a "Given my professional background and experience, I started thinking about a consumer Internet business that could help families avoid the suffering and frustration we went We l l e s l e y We s t o n M a g a z i n e | s p r i n g 2 0 1 3 through. My three co-founders shared the same passion and concerns I had around finding trustworthy, reliable care in a simple and easy way." 124

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