WellesleyWeston Magazine

SPRING 2013

Launched in 2005, WellesleyWeston Magazine is a quarterly publication tailored to Wellesley and Weston residents and edited to enrich the experience of living in two of Massachusetts' most desirable communities.

Issue link: http://wellesleywestonmagazine.epubxp.com/i/107826

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commerce retailing entrepreneurship keeping track business startups investments Leading a For-Profit Company with a Social Mission L I Z S U N E B Y writer PATRICK LENTZ capital sheila Lirio Marcelo is on a mission. Driven by personal experience and an earnest sense of responsibility as a mother and daughter, Sheila considers it her calling to connect families with caregivers so they can take care of their loved ones. As an immigrant from the Philippines attending school in the United States, Sheila experienced firsthand the challenge of finding a nanny for her two young sons without a personal network of support. And when Sheila's father had a heart attack while visiting from the We l l e s l e y We s t o n M a g a z i n e | s p r i n g 2 0 1 3 Philippines, she found herself in dire need of quality care for her dad, too. Sheila is also driven by her belief in the social value of technology. Her professional experience convinced her of technology's capacity to help alleviate some of life's biggest issues, including funding a college education and finding a job. Sheila was on the founding team at Upromise, a service that helps families pay for college, and at TheLadders, an executive job search engine. "At Upromise, I was bit by the bug after seeing what can happen when a for- 122 Sheila Lirio Marcelo

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